Seen Cringely’s article/prediction now basically blogged to death all over the damn place. To throw my own two bits in: He makes a good point in that prediction.
By market share w/ an “under-priced” (read: no profit) version of the iMac. It makes a lot of sense:
…where I calculate they’d be losing $100 per unit. At $100 per unit, how many little Macs could they sell if Jobs is willing to spend $1 billion? TEN MILLION and Apple suddenly becomes the world’s number one PC company. […] Think of the music sales it could spawn. Think of the iPod sales it would hurt (zero, because of the lack of mobility). Think of the more expensive Mac sales it would hurt (zero, because a Mac loyalist would only be interested in using this box as an EXTRA computer they would otherwise not have bought). Think of the extra application sales it would generate and especially the OS upgrade sales, which alone could pay back that $100. Think of the impact it would have on Windows sales (minus 10 million units).
And if it truly is a “headless” iMac: …Think of the monitor sales it will generate… Revive the 17″ display at a $350-450 price point. Compete with that Samsung and other lower-than-ever-priced LCDs.
And sell the shit out of every video and/or monitor and/or screen adapter and hook-up accessorie they have. While they’re at it.
I guess we’re — what? — 24 hours-ish away from finding out, eh?