i have a new hero
¶ by Rob FrieselTook me a while to work up to this article in the most recent issue of Wired. But J Allard is now my new hero.
First:
But Allard insists that his plan is different […] To him, hi-def is about more than screen resolution [it’s about] a persistent, evolving online persona regardless of which game they’re playing. […] if you’re a Halo 3 ace, you won’t get thrown into a multiplayer Splinter Cell session with a bunch of newbies.
Second:
Allard is not exactly your typical Microsoft employee […] saying and doing his own thing regardless of whether it jibes with corporate strategy. He uses an Apple PowerBook, fires off rambling, profanity-laced emails to his superiors, and […] has the respect of Gates and Ballmer.
Third:
In January, Allard and the rest of the Xbox senior executives gathered to write brief statements on what motivates them to come to work every morning. The mission: to inspire the group’s rank and file. “Most people put down flowery, make-the-world-a-better-place, Miss America types of things,” Allard says. “I wrote: What gets me out of bed and into the office every day is the thought of Ken Kutaragi’s resignation letter, framed, hanging next to my desk.”
currently playing: Sister Machine Gun “Not My God”
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