Took me a while to work up to this article in the most recent issue of Wired. But J Allard is now my new hero.
But Allard insists that his plan is different […] To him, hi-def is about more than screen resolution [it’s about] a persistent, evolving online persona regardless of which game they’re playing. […] if you’re a Halo 3 ace, you won’t get thrown into a multiplayer Splinter Cell session with a bunch of newbies.
Allard is not exactly your typical Microsoft employee […] saying and doing his own thing regardless of whether it jibes with corporate strategy. He uses an Apple PowerBook, fires off rambling, profanity-laced emails to his superiors, and […] has the respect of Gates and Ballmer.
In January, Allard and the rest of the Xbox senior executives gathered to write brief statements on what motivates them to come to work every morning. The mission: to inspire the group’s rank and file. “Most people put down flowery, make-the-world-a-better-place, Miss America types of things,” Allard says. “I wrote: What gets me out of bed and into the office every day is the thought of Ken Kutaragi’s resignation letter, framed, hanging next to my desk.”
currently playing: Sister Machine Gun “Not My God”